Demi is the product. PPG is the consulting partner behind it.
Demi is ready to use out of the box. But when you’re building HR from the ground up, scaling fast, or navigating change, you often need more than a tool, you need a partner to help design the “how we do things here,” and make sure it actually sticks.
Primary People Group (PPG) is the consulting wing behind Demi. We bring strategic HR leadership, organizational design and change management support, and we embed Demi into your day-to-day workflows so your team can execute consistently long after the engagement ends.
- Strategic HR support that connects people practices to business priorities.
- HR foundations and operating rhythms that scale with the business.
- Organizational design and role clarity that improves execution.
- Change management and leader enablement so new practices actually stick.
- Consistent manager standards, tools, and training, with Demi reinforcing adoption.
How Demi & PPG work together.
Think of Demi as your day-to-day operating system for people decisions and PPG as the team that helps you design and implement the structure behind it.
PPG helps you build the foundation: your people strategy, core programs, frameworks, standards, and decision paths. Demi then reinforces that work in the flow of day-to-day operations, helping managers apply it consistently, communicate clearly, and follow through.
In practice, that means:
You don’t just “get policies."
You get policies that fit your workplace and guide real decisions.
You don’t just “train managers."
You create manager standards and tools that stick over time.
You don’t just “launch a process."
You build an operating rhythm your team can actually run.
Choose your level of support
Deeper onboarding
Set Demi up properly and drive consistent adoption from day one.
Align Demi to your policies, values, tone, and internal workflows.
Build simple standards for how managers should use Demi (so quality stays consistent).
Train HR, managers, and leaders using real scenarios from your business.
Create internal playbooks and enablement tools your team can reuse.
Strategic HR projects
Defined, outcome-based consulting projects, built and implemented with you.
When you need a specific body of work delivered (not just advice), PPG leads the design and build so your HR practices are clear, usable, and ready to roll out.
Organizational design (structure, role clarity, accountabilities).
Performance management programs (reviews, feedback rhythms, standards, tools).
Compensation work (job architecture, salary bands, comp philosophy, leveling).
Employee handbooks and policy suites (written to guide real decisions).
Talent acquisition strategy (role definition, hiring process, interview system).
Onboarding and ramp up programs (orientation, 30/60/90 plans, manager tools).
…and much much more!
Embedded partnership
Ongoing HR leadership and execution, embedded into your team.
For teams who want a trusted partner alongside them as the business grows. We support your leaders, guide decisions, and help implement what needs to change; step by step, over time.
Fractional HR leadership (strategy, priorities, decision support).
Day-to-day HR partnership for leaders and managers (guidance, coaching, follow-through).
Hands-on support across key people moments (hiring, performance, conflict, policy).
Program rollout and change support (comms, enablement, adoption).
Continuous improvement of HR practices as the business evolves.
Demi stays embedded to reinforce consistency, documentation, and manager enablement.
…and more!
Flexible by design.
Support doesn’t have to be all-or-nothing.
PPG can work with you on a short-term project, a phased roadmap, or as an embedded partner. Demi stays at the centre, and PPG brings the strategy, structure, and execution behind it, so your people practices scale with your business.